In Sri Lanka, biscuits are known to be an essential evening snack and at Sunrich, our mission is to bake the finest biscuits using only the best of ingredients. We are committed to delivering the highest quality of products to our customers to ensure that they enjoy delicious and nutritious biscuits in a range of flavours that Sri Lankans truly love. A few of these include Choco Bix – Chocolate Cream Biscuits, Lemon Puff, Cream Crackers, Power Crunch, Milkies- milky cream biscuit, and Onion Bites.
Our prime concern is to provide an opportunity to our most valued customers to taste a high quality, nutritious, tasty biscuits manufactured by Sunrich. In addition, our Managing Director obtain diploma in biscuit technology from Lancaster University and a degree in product management specialized in food from South Bank University in U.K. Mr.Sridaran who is rich in vast vocational experience gained in U.K. specially undergoing training at Lions Biscuits.
Upon his return to Sri Lanka after completing his studies in UK, M. Shridaran worked in his father’s factory for a while before starting Sunrich in 2006. Now, after a decade in the industry, Sunrich Confectionery (Private) Limited remains as a company that continues to build a legacy in the biscuit production arena in Sri Lanka with high-quality, delicious and innovative products that are carefully crafted to meet the requirements of our customers. Sunrich now aspires to expand the business to other areas of food production as well.
With Sri Lanka having one of the highest biscuit consumption levels in South Asia, there are plenty of regional players in the country with 30 manufacturers concentrated around the Central Province. Sunrich aspires to be one of the top three players in this industry.
We are proud to have the spinning wizard and the cricketing legend, Muttiah Muralidharan as our brand ambassador who endorses our mission “Sunrich – very tasty biscuits”.
Mission
To produce biscuits that are of exceptional quality, taste and value, delight our customers and return supreme value to stakeholders.
Values
Respect the laws of the land and its people wherever we operate, and serve our customers passionately with products and services they desire.
Factory
Sunrich is proud to have a state-of-the-art manufacturing facility that consists of an all-inclusive manufacturing line with sufficient room for future expansion.
The Sunrich factory was established under the 300 factories program that was initiated by the government.
Our factory is located amidst the scenic location of the Export Processing Zone of the Board of Investment in Horana. The production was inaugurated in March 2007.
Logistics
Sunrich Biscuits are manufactured and Distributed to all our Distributors Island wide from our factory located at Horana Export Processing Zone. In a competitive environment with growing demands, Sunrich going from strength to strength in Sri Lanka Local Market.
Sunrich reaches customer’s door steps from our Distributors appointed in all provinces in Sri Lanka by our management. Our network of Sales Representatives working under supervision of Area Sales Managers by going all out to make company’s vision of achieving highest position in Biscuits, a reality.
Our History
A Journey of a Wonderful Taste
2007
COMMENCED OPERATIONS
Sri Lanka's world famous cricket spin wizard- Muttiah Muralidaran’s biscuit manufacturing company commenced it's operations.
2008
STARTED MARKETING
Marketing team was formed this year onwards.
2010
INTRODUCED THE SNACK RANGE
Introduced 2 snack ranges - savoury and onion to the market, we were the first one to introduce the chain packs.
2014
OWNERSHIP WAS UPDATED
Details about the ownership change
2011
INTRODUCED KIDS PACKS
Introduced kids size packs which consist of 4 to 6 biscuits in a pack
2019
ACQUIRED THE SUPERIOR TASTE AWARD
Attained the superior taste award
2020
ADOPTION OF SALES FORCE AUTOMATION
Sales force automation, using technology as the backbone for the sales monitoring